Supporting Strategies | Northeast Florida

Supporting Strategies provides outsourced bookkeeping services, controller services and operational support to growing businesses.

Northeast Florida Team

Pete Denholm

Pete Denholm

Managing Director
(904) 849-8099
[email protected]

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With over 20 years of experience in operations and financial management, Pete Denholm provides invaluable expertise to businesses. His background includes roles with Big 4 accounting firms, Grant Thornton, and Fortune 50 companies, where he specialized in improving financial and business operations. Since launching his Supporting Strategies practice in 2014, Pete has built a team recognized for excellence, delivering top-tier financial support to clients. A former Marine and Finance graduate from George Washington University, Pete is committed to helping local businesses thrive by providing reliable, scalable bookkeeping solutions. Outside of work, Pete enjoys woodworking and sailing, drawing on his navigation skills honed during a Pacific Ocean journey in a 39-foot sailboat.
Diane Denholm

Diane Denholm

Director of Business Development
(904) 325-7043
[email protected]

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Diane is a business management consultant with over 30 years of experience in business, operational and financial management. At Supporting Strategies, she leverages her knowledge and experience to bring high-quality outsourced business and operational support services to small and medium-sized companies. Prior to joining Supporting Strategies, Diane was an Independent Consultant specializing in strategic planning, business assessments, acquisitions, organizational improvement, business process management, workforce planning, performance management and business/proposal development. As a Principal of a global accounting firm, she managed a large portfolio of strategy, business and financial improvement projects for large and global organizations. Previously, at a federal government agency, she served in multiple leadership roles focused on improving manufacturing operations and product quality. Diane has a Master of Science in Engineering Management from The George Washington University and a Bachelor of Science in Industrial Engineering from The Pennsylvania State University.

Delivering Expert Outsourced Bookkeeping and Controller Services in Northeast Florida



Supporting Strategies provides expert outsourced bookkeeping, accounting, and operational support services to businesses across Northeast Florida. Led by experienced franchisees, our team is committed to helping businesses in Jacksonville, St. Augustine, Palm Coast, Ormond Beach, and surrounding communities achieve financial clarity and operational efficiency.

Supporting Businesses Across Northeast Florida

Our services are tailored to meet the diverse needs of businesses throughout Northeast Florida, from Jacksonville and Amelia Island to St. Augustine, Palm Coast, and Ormond Beach. Whether you operate a professional services firm in Jacksonville Beach, a retail business in St. Augustine, or a healthcare practice in Ormond Beach, Supporting Strategies | Northeast Florida offers reliable, customized financial solutions that allow you to focus on growing your business.

Comprehensive Bookkeeping and Accounting Services

At Supporting Strategies | Northeast Florida, we provide a full suite of services to streamline your financial operations, empowering you to make informed decisions and focus on growth:
  • Bookkeeping and Financial Reporting: Accurate and timely financial reporting to give you a clear view of your business’s financial health.
  • Payroll Administration: Efficient payroll processing, ensuring timely and compliant payroll for your team.
  • Accounts Receivable and Payable Management: Improve cash flow by allowing us to handle invoicing, collections, and vendor payments.
  • Month-End Close and Financial Reconciliations: We manage your monthly financial close and reconciliations, so you can concentrate on your business goals.

Why Choose Supporting Strategies?
With years of experience and a commitment to client success, our team provides flexible, cloud-based bookkeeping and operational support that scales with your business. Supporting Strategies is trusted by businesses in a wide range of industries, including healthcare, retail, law, and professional services, helping businesses from Jacksonville to Palm Coast and beyond achieve their goals with confidence.

Serving the Northeast Florida Business Community

Northeast Florida is home to a broad range of industries, and we proudly support businesses in:
  • Jacksonville and Surrounding Areas: From downtown Jacksonville to Southside, Mandarin, and Atlantic Beach, we support businesses across Duval County.
  • St. Augustine and Ponte Vedra: Providing tailored financial solutions to the vibrant historic and beachside communities of St. Johns County.
  • Palm Coast and Ormond Beach: Serving businesses in Flagler and Volusia Counties, including those in Palm Coast’s growing retail sector and Ormond Beach’s healthcare and service industries.
  • Amelia Island and Orange Park: Supporting small businesses in Nassau and Clay Counties with reliable, scalable financial services.
No matter where your business is located within Northeast Florida, Supporting Strategies is here to provide the expertise you need to succeed.

Helping Northeast Florida Businesses Thrive

At Supporting Strategies | Northeast Florida, we are dedicated to the success of our local business community. Our mission is to deliver reliable, stress-free financial services that empower business owners in Jacksonville, St. Augustine, Palm Coast, Ormond Beach, and beyond to focus on growth. With our team handling your financial operations, you can concentrate on building your business with confidence.

Ready to learn how you can strengthen your business with bookkeeping and controller services? Schedule your FREE Consultation with Supporting Strategies | Northeast Florida today.
2023 Client Delight 2023 Growth Award

Listen to a recent Small Business Leader podcast with Pete Denholm on his move “From Big 4 to Bookkeeping.”

Move Your Business Forward: Get Started Today

Ready to learn how you can strengthen your business with bookkeeping and controller services?

Frequently Asked Questions

A: Supporting Strategies provides right-size bookkeeping and controller services for a range of businesses. Whether you own a startup or an established and growing business, we offer bookkeeping and controller services at a level that works for you. We take a custom approach to bookkeeper hourly rates or pricing packages, depending on the size, needs, and growth goals of each business. Contact us now to learn how outsourced bookkeeping and controller services can help you take your business to the next level.

A: All Supporting Strategies employees are based in the United States. Our team members have an average of 10 years of accounting/bookkeeping experience and a bachelor's degree in accounting or a related discipline. Many hold an advanced degree and/or a CPA designation. Learn more about our team members.

A: Supporting Strategies provides a full range of bookkeeping and controller services, including revenue and accounts receivable; expenses and accounts payable; HR and payroll; day-to-day bookkeeping and month-end close; and financials, planning and analysis. We ensure all transactions are accurately captured in the books and deliver a standard monthly financial package tailored to your organization's needs.

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